Power your product or AI agent with 8,000 app integrations
Use Zapier's Workflow API and 8,000 integrations to power a built-in automation experience, integration marketplace, or AI workflows. Zapier handles auth, infrastructure, and support, so you can move fast, at enterprise scale.
Trusted by 3.4 million companies
HOW IT WORKS
Watch how TikTok enables seamless conversion with Zapier
Powered by Zapier offers flexible options to best fit your business needs
Get started and build a Zapier integration
Free to build
Gain access to Zapier Partner Program benefits
Instantly connect your product to 8,000+ popular apps
Tap into millions of existing users
Embed Zapier in your product with pre-existing tools
Free to build
Custom branding for a seamless user experience
Embed automation directly into your product with Zapier's Workflow API
Fully managed authentication
Power AI agents
Gain access to Zapier Partner Program benefits
New
Unlock free automation for your users
Provide mission-critical use cases via Zapier
Differentiate your product from competitors
Developer and end-user support included
Go-to-market collaboration—reach millions of Zapier users
Lower total cost of ownership for your users
Connect your users to thousands of apps with effortless authentication and real-time data flow
Connect your users to thousands of apps with effortless authentication and real-time data flow
Unlock seamless automation for your users
Bring automation into your product with our full suite of embed tools.
App Directory
Add Zapier's entire app directory to your product while maintaining control over which integrations are surfaced to your users.
Workflow API
Use the Workflow API to let users create and manage automated workflows directly in your product, using your own UI.
Authentication
Skip building auth flows for every integration and let Zapier handle it for you.
Zapier MCP platform
Use Zapier MCP to connect your AI agent or tool to 8,000 apps.
Run Zapier-powered actions from your own workflow builder
Why integration alone can’t meet modern AI demands
Let users run actions in 8,000 apps — right from your UI.
Unlock 30,000+ ready-to-run actions - instantly accessible.
Embed automation directly into your product
Give your users access to 8,000 integrations, without extra billing or complexity. Cover usage fees, streamline workflows, and deliver a frictionless experience. Fill out the form to learn more.
Unlock more power with Zapier
Faster path to revenue
Close deals faster by eliminating integration barriers. When customers seamlessly connect your product to their tech stack, they realize value sooner.
Increased product stickiness
Customers stay longer when automation is built-in. By embedding Zapier's capabilities, their workflows become essential to their daily operations.
Improved engagement and adoption
Eliminate financial and technical barriers for your customers, accelerating adoption and driving deeper engagement.
Zapier vs OEM
| Feature | Powered by Zapier | OEM / White label / iPaaS | Powered by Zapier | Powered by Zapier | ||
|---|---|---|---|---|---|---|
| Available integrations | Nearly 8,000 offered out of the box | Often requires building custom templates one by one | Nearly 8,000 offered out of the box | Nearly 8,000 offered out of the box | ||
| End-user authentication | Fully managed Zapier OAuth | Create and manage your own OAuth apps with third-party products | Fully managed Zapier OAuth | Fully managed Zapier OAuth | ||
| End-user support | Zapier supports all end users directly | Hire in-house support reps or outsource support to iPaaS vendor | Zapier supports all end users directly | Zapier supports all end users directly | ||
| Speed-to-launch | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | Often requires a team of engineers to build and maintain | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | ||
| Branding | Zapier and partner custom co-branding | Full OEM branding | Zapier and partner custom co-branding | Zapier and partner custom co-branding |
While traditional OEM solutions focus on complete customization, Powered by Zapier delivers immediate access to a vast integration ecosystem with proven reliability.
What our partners have to say
“We chose Powered by Zapier over the more out-of-the-box embedded solution Zapier provides because we wanted complete, full control over the look, feel and flow within our UI so we could build an experience that made sense for our business.”
Christa Brehm
Senior Partner Solutions Engineer at LinkedIn
“Zapier usage is currently driving 52% of conversion events that TikTok is seeing on our ad platform.”
Nick O’Connor
Product Partnerships at TikTok
"We proactively encourage our customers to connect their tech stacks with Unbounce using Zapier. It makes our customers' lives easier when their tools can seamlessly interact with one another, and, in turn, it drives long-term business health and customer retention for us."
Robert Cameron
Product Manager at Unbounce
